Whole Web Works
Whole Web Works specializes in delivering comprehensive website and design services at budget-friendly rates, specifically tailored to meet the needs of small businesses. By offering holistic web solutions, Whole Web Works ensures clients can establish a robust online presence efficiently and economically.
Role
Art Direction, Brand Strategy
Position
Lead Graphic Designer
Scope
Full Rebrand
The Creative Process
Challenge
Whole Web Works faced the substantial challenge of undergoing a complete rebrand to better reflect its holistic service offering and to modernize its brand identity.
Process
To address this, I conducted a thorough analysis of its current brand positioning. While developing a strategic rebranding plan, I aimed to align visual and textual elements with the company’s mission of providing whole-web solutions.
Solution
The rebranding effort culminated in a refreshed website and marketing materials that clearly communicated Whole Web Works’ commitment to cost-effective, comprehensive solutions. The new brand identity fostered a stronger connection with small business owners by emphasizing reliability, affordability, and tailored services. This not only strengthened existing client relationships but also attracted new clients seeking an all-in-one web solution.
