Journey
The ministry known as “Connect” was focused on plugging people into Christ Chapel membership. In light of the churches new focus on Be, Make and Reach – Connect needed to be repositioned as much more than an onboarding to Christ Chapel membership and more focused on how to help congregants on their journey to Be, Make and Reach.
Role
Creative Direction
Position
Graphic Designer
Scope
Branding, Brand Strategy, Tone of Voice, Visual Identity, Production
The Creative Process
Challenge
To create an on-ramp for members and visitors regardless of where they are on their faith journey. Ultimately, helping people connect with the community and resources.
Process
The process of redesigning the brand for Journey was well underway when I joined the team. The creative brief had been developed, and multiple client meetings had already taken place. My role was to step in at this crucial stage and bring a fresh perspective to the existing concept. This all happened my first week on the job! Building on the team’s groundwork, I focused on researching the old connect brand and the new ideas the team had for the Journey rebrand. I was able to work to refine the visual identity, ensuring consistency across all touch points.
Solution
I aimed to create a welcoming, clear, and engaging experience for newcomers looking to learn more about Christ Chapel. Despite coming in late, I successfully developed two final design concepts, both delivering a cohesive and impactful brand that resonated with both the team and the church community. We ultimately presented these two concepts to the client.
