Harvest House
Harvest House is a local outreach event at Christ Chapel Bible Church, specifically the South Campus. Through this partnership, attenders can take part in providing food essentials to those living in need. As of 2022, the food insecurity rate was at 15.1% in the area. This means that a total of 2,710 people live daily without the amount of food they need.
Role
Art Direction
Position
Graphic Designer
Scope
Full Rebrand, Brand strategy, Tone of voice, Visual Identity, Production
The Creative Process
Challenge
To motivate and encourage the South Campus families to take part in the Harvest House Vision: “To help families break the cycle of hopelessness by providing resources that assist in restoring their dignity and independence.” In 2023, the South Campus provided 30% of the Harvest House’s needs towards fulfilling this vision.
Process
I started by researching the target audience to understand their motivations and behaviors. This was followed by developing a compelling message that resonated with the community, highlighting the importance of contributing to the food drive. I then designed engaging visuals that effectively communicated this message across various platforms. Finally, we implemented a multi-channel marketing strategy, utilizing social media, email campaigns, and local partnerships to maximize the campaign’s reach and impact.
Solution
Developed branded promotional assets and affordable resources that helped support the messaging that this event is fun, family friendly and accessible to any attender at the South Campus.
Created a look and deliverables and worked with our copy writer to implement messaging for the Harvest House event that showed how simple and easy it is to serve, in an effort to help increase 30% of needs provided to 50% or more. Ultimately, the South Campus was able to donate 5,000lbs. of food items for Harvest House.
