Whole Web Works

Whole Web Works specializes in delivering comprehensive website and design services at budget-friendly rates, specifically tailored to meet the needs of small businesses. By offering holistic web solutions, Whole Web Works ensures clients can establish a robust online presence efficiently and economically.

The Creative Process

Challenge
Whole Web Works faced the substantial challenge of undergoing a complete rebrand to better reflect its holistic service offering and to modernize its brand identity.

Process
To address this, I conducted a thorough analysis of its current brand positioning. While developing a strategic rebranding plan, I aimed to align visual and textual elements with the company’s mission of providing whole-web solutions.

Solution:
The rebranding effort culminated in a refreshed website and marketing materials that clearly communicated Whole Web Works’ commitment to cost-effective, comprehensive solutions. The new brand identity fostered a stronger connection with small business owners by emphasizing reliability, affordability, and tailored services. This not only strengthened existing client relationships but also attracted new clients seeking an all-in-one web solution.

River Ranch Logo

For this project, I partnered with John Pribble who owns River Ranch, an expansive property in north Texas. The goal was to design a logo that would capture the rugged beauty and unique character of the ranch, while also creating a brand mark that would be versatile and enduring.